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Becky G has been named artistic director of swimwear model Gonza.
The 26-year-old singer and actress, born Rebbeca Marie Gomez, has launched vogue collaborations previously, however this marks her first title as artistic director. She succeeds Fancy Gomez.
“I’m thrilled to be becoming a member of Gonza as its artistic director and embark on this new journey,” Becky G advised WWD in an announcement. “I had no doubts in taking this chance understanding that the model actively seeks to uplift Latin creatives throughout its whole enterprise mannequin. I hope every bit I create turns into an armor of energy that captures the essence of summer time and fuses it with confidence and self-expression.”
Launched in June 2021 by sisters Victoria and Sofia Villarroel, with chief government officer Ryan Horne, Gonza designs make the most of daring colours and prints, impressed by Latin tradition. The model has been worn by the likes of Bella Hadid, Kendall Jenner and Hailey Bieber.
“Becky G brings forth a recent perspective and an plain affect that may propel Gonza to new heights,” stated Horne in an announcement. “Her creative imaginative and prescient, coupled along with her sturdy connection to her followers and the broader vogue group, will form the way forward for Gonza. Becky G’s appointment as our artistic director represents a strong step towards better inclusivity and illustration within the vogue business. As a BIPOC [Black, Indigenous and people of color] enterprise, we perceive the significance of offering various voices and views in shaping the swimwear panorama. Becky G’s exceptional achievements and her real ardour for inclusivity align completely with our core values.”
The model shall be unveiling collections and collaborations as a part of the partnership.
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